MEDICLICK 

Improving the user experience of the medication purchase journey

User Experience Design

Project Details

8-week project conducting user research, designing the mobile app and design system for a digital pharmacy

My Role

Designing the mobile app experience, building the design system, advising on UX research  

Tools

Figma

How might we improve the medication purchase journey for non-communicable disease (NCD) patients and their caretakers?

Mediclick is an e-pharmacy dedicated to meet the growing demand for affordable medication, particularly among the aging population in the Philippines. We led a design sprint with Mediclick to leverage design research to inform the design of a new website and digital app.

Our team delivered multiple features such as the recurring order, pill reminder and trusted network for the website launch and upcoming digital app. 

How did research inform your designs?

We took an iterative sprint-based approach to conduct design research and usability testing to refine our prototypes from mid to high fidelity. Our research findings have led us to develop three key features that enhance the medication purchase journey, taking into account user priorities and their needs.

1. Recurring order

Recurring order allows users to schedule regular medication deliveries without the need to manually place orders each time. Users can easily modify settings such as frequency, delivery dates, and the ability to skip or cancel orders as needed. 

Research revealed that convenience is a top priority for patients and caretakers when managing medications. The ability to set up recurring orders simplifies the ordering process, while customization options accommodate varying medication schedules, dosage changes, and individual needs.

2. Pill reminder

Pill reminder helps users stay on track with their medication schedules by providing timely reminders to take their pills. Reminders are sent at scheduled times, ensuring users adhere to their prescribed dosage and improve medication adherence.

Research shows that patients, particularly those with memory difficulties and complex medication regimens struggle to take their medication as scheduled. Having a reminder serves as a memory aid to reduce stress and improve medication adherence.

3. Trusted network

Trusted network allows users to create a list of trusted individuals, such as family members, caregivers or doctors to share access to medication history and effectively manage prescriptions. This empowers caregivers and healthcare professionals to oversee patient care and be easily contacted in cases of emergency.

We learned from research that patients and caregivers expressed a desire for such a feature, as it greatly assists with medication management by enabling the convenient ordering and refilling of prescriptions on the patient’s behalf. Caregivers and healthcare professionals can also be promptly reached for emergency situations.

What did you work on?

I designed the mobile app and built a design system. Working closely with another UX/UI designer responsible for the desktop website, we worked to ensure a consistent experience for users across both platforms. I also helped oversee the user research and usability testing process, where I defined recruitment criteria, formulated interview questions and assisted with synthesis of the research insights and data.

Mobile app

We learned that some users were more familiar with a mobile purchase experience, hence developed the mobile app for future deployment. Adopting an iterative design approach, I started with mid-fidelity prototypes, gradually refining into higher fidelity, incorporating user insights from usability testing. Our research informed three key features: recurring order, pill reminder and trusted network.

Design system

We learned that some users were more familiar with a mobile purchase experience, hence developed the mobile app for future deployment. Adopting an iterative design approach, I started with mid-fidelity prototypes, gradually refining into higher fidelity, incorporating user insights from usability testing. Our research informed three key features: recurring order, pill reminder and trusted network.