HELLO! 👋🏼

I'm Fei, a Service Designer & Researcher.

I work at the intersection of research, design and strategy, to create products, services and experiences across digital and physical mediums.

Selected Works  ↓

HSBC LIFE

Designing more customer-centric annual statements 

(Protected)

User Research
Copywriting 

SUN LIFE

Optimising the way insurance advisors work

(Protected)

Service Design
User Research

GENIE AI

(Protected)

User Research
User Experience Design

MEDICLICK

User Experience Design

COPENHAGEN INSTITUTE OF INTERACTION DESIGN

Your audio guided journaling companion through grief

User Research
Product Design

COPENHAGEN INSTITUTE OF INTERACTION DESIGN

Encouraging seniors to find purpose and foster meaningful connections

Service Design
User Research