SOCIAL KOMPAS
Service Design, 3 weeks
EMPOWERING ELDERLIES TO FEEL A SENSE OF PURPOSE & SOCIAL CONNECTION
MY ROLE
MY ROLE
MY ROLE
MY ROLE
Research
Concept Development
Prototyping
Videography
Research
Concept Development
Prototyping
Videography
Research
Concept Development
Prototyping
Videography
Research
Concept Development
Prototyping
Videography
TOOLS
TOOLS
TOOLS
TOOLS
Adobe InDesign
Adobe Premiere Pro
Sketch
Adobe InDesign
Adobe Premiere Pro
Sketch
Adobe InDesign
Adobe Premiere Pro
Sketch
Adobe InDesign
Adobe Premiere Pro
Sketch
PROBLEM SPACE
PROBLEM SPACE
PROBLEM SPACE
PROBLEM SPACE
Aging can be hard. As we grow older, our physical bodies may not be as able as they once were. Our children or family may move away; friends and spouse may pass on. If we live long enough, we could feel like the last one standing. This leaves us vulnerable to feeling lonely and isolated, which could harm us in more ways than one.
Our team met Lina, a 67 year old Dane, who after 20 years of a 9-5 job routine working as a high school secretary struggled with her retirement. For the first time in her life, she felt lonely. It almost felt like she had lost her identity. Lina missed the structure that work gave her and her daily interactions with students and colleagues.
Lina was not an isolated case. Retirement comes with a high risk of loneliness that could result in severe mental and physical health problems. Initiatives attempting to address this issue often focus on offering activities and social gatherings to retirees. Unfortunately, they miss out on tackling a key driver of loneliness: a lack of purpose. Such initiatives also tend to target retirees, which is curative rather than preventive.
Aging can be hard. As we grow older, our physical bodies may not be as able as they once were. Our children or family may move away; friends and spouse may pass on. If we live long enough, we could feel like the last one standing. This leaves us vulnerable to feeling lonely and isolated, which could harm us in more ways than one.
Our team met Lina, a 67 year old Dane, who after 20 years of a 9-5 job routine working as a high school secretary struggled with her retirement. For the first time in her life, she felt lonely. It almost felt like she had lost her identity. Lina missed the structure that work gave her and her daily interactions with students and colleagues.
Lina was not an isolated case. Retirement comes with a high risk of loneliness that could result in severe mental and physical health problems. Initiatives attempting to address this issue often focus on offering activities and social gatherings to retirees. Unfortunately, they miss out on tackling a key driver of loneliness: a lack of purpose. Such initiatives also tend to target retirees, which is curative rather than preventive.
Aging can be hard. As we grow older, our physical bodies may not be as able as they once were. Our children or family may move away; friends and spouse may pass on. If we live long enough, we could feel like the last one standing. This leaves us vulnerable to feeling lonely and isolated, which could harm us in more ways than one.
Our team met Lina, a 67 year old Dane, who after 20 years of a 9-5 job routine working as a high school secretary struggled with her retirement. For the first time in her life, she felt lonely. It almost felt like she had lost her identity. Lina missed the structure that work gave her and her daily interactions with students and colleagues.
Lina was not an isolated case. Retirement comes with a high risk of loneliness that could result in severe mental and physical health problems. Initiatives attempting to address this issue often focus on offering activities and social gatherings to retirees. Unfortunately, they miss out on tackling a key driver of loneliness: a lack of purpose. Such initiatives also tend to target retirees, which is curative rather than preventive.
Aging can be hard. As we grow older, our physical bodies may not be as able as they once were. Our children or family may move away; friends and spouse may pass on. If we live long enough, we could feel like the last one standing. This leaves us vulnerable to feeling lonely and isolated, which could harm us in more ways than one.
Our team met Lina, a 67 year old Dane, who after 20 years of a 9-5 job routine working as a high school secretary struggled with her retirement. For the first time in her life, she felt lonely. It almost felt like she had lost her identity. Lina missed the structure that work gave her and her daily interactions with students and colleagues.
Lina was not an isolated case. Retirement comes with a high risk of loneliness that could result in severe mental and physical health problems. Initiatives attempting to address this issue often focus on offering activities and social gatherings to retirees. Unfortunately, they miss out on tackling a key driver of loneliness: a lack of purpose. Such initiatives also tend to target retirees, which is curative rather than preventive.
ABOUT SOCIAL KOMPAS
ABOUT SOCIAL KOMPAS
ABOUT SOCIAL KOMPAS
SOCIAL KOMPAS aims to prevent a crisis of loneliness before it even occurs. By actively inviting soon-to-be-retirees to become volunteers that match their skills, interests and availability, retirees like Lina and the increasingly aging population would feel empowered to give back and continue to feel needed when transitioning into retirement.
SOCIAL KOMPAS aims to prevent a crisis of loneliness before it even occurs. By actively inviting soon-to-be-retirees to become volunteers that match their skills, interests and availability, retirees like Lina and the increasingly aging population would feel empowered to give back and continue to feel needed when transitioning into retirement.
SOCIAL KOMPAS aims to prevent a crisis of loneliness before it even occurs. By actively inviting soon-to-be-retirees to become volunteers that match their skills, interests and availability, retirees like Lina and the increasingly aging population would feel empowered to give back and continue to feel needed when transitioning into retirement.
SOCIAL KOMPAS aims to prevent a crisis of loneliness before it even occurs. By actively inviting soon-to-be-retirees to become volunteers that match their skills, interests and availability, retirees like Lina and the increasingly aging population would feel empowered to give back and continue to feel needed when transitioning into retirement.
SOCIAL KOMPAS aims to prevent a crisis of loneliness before it even occurs. By actively inviting soon-to-be-retirees to become volunteers that match their skills, interests and availability, retirees like Lina and the increasingly aging population would feel empowered to give back and continue to feel needed when transitioning into retirement.
THE BRIEF
BRIEF
BRIEF
BRIEF
"Design a service that helps people increase social capital."
"Design a service that helps people increase social capital."
"Design a service that helps people increase social capital."
"Design a service that helps people increase social capital."
"Design a service that helps people increase social capital."
TELL ME ABOUT YOUR PROCESS !
TELL ME ABOUT YOUR PROCESS !
TELL ME ABOUT YOUR PROCESS !
The project was divided into four phases: research, synthesis, co-creation & testing. We started with a mind-map on social capital, followed by desk research. Next, we visited various locations to maximize interview opportunities (Absalon, Albertslund library, Lange Eng). Devoting most of our time in co-creation with elderlies & experts, this fostered new insights & helped us better understand their rationale behind key decisions.
Concept walkthroughs, bodystorming & user scenarios helped us identify gaps & opportunities to continuously refine our service. The service blueprint also fleshed out touchpoints, including back-end processes, which gave us a more comprehensive understanding of the experience holistically. Overall, it was an iterative process of learning, creating & testing.
The project was divided into four phases: research, synthesis, co-creation & testing. We started with a mind-map on social capital, followed by desk research. Next, we visited various locations to maximize interview opportunities (Absalon, Albertslund library, Lange Eng). Devoting most of our time in co-creation with elderlies & experts, this fostered new insights & helped us better understand their rationale behind key decisions.
Concept walkthroughs, bodystorming & user scenarios helped us identify gaps & opportunities to continuously refine our service. The service blueprint also fleshed out touchpoints, including back-end processes, which gave us a more comprehensive understanding of the experience holistically. Overall, it was an iterative process of learning, creating & testing.
The project was divided into four phases: research, synthesis, co-creation & testing. We started with a mind-map on social capital, followed by desk research. Next, we visited various locations to maximize interview opportunities (Absalon, Albertslund library, Lange Eng). Devoting most of our time in co-creation with elderlies & experts, this fostered new insights & helped us better understand their rationale behind key decisions.
Concept walkthroughs, bodystorming & user scenarios helped us identify gaps & opportunities to continuously refine our service. The service blueprint also fleshed out touchpoints, including back-end processes, which gave us a more comprehensive understanding of the experience holistically. Overall, it was an iterative process of learning, creating & testing.
The project was divided into four phases: research, synthesis, co-creation & testing. We started with a mind-map on social capital, followed by desk research. Next, we visited various locations to maximize interview opportunities (Absalon, Albertslund library, Lange Eng). Devoting most of our time in co-creation with elderlies & experts, this fostered new insights & helped us better understand their rationale behind key decisions.
Concept walkthroughs, bodystorming & user scenarios helped us identify gaps & opportunities to continuously refine our service. The service blueprint also fleshed out touchpoints, including back-end processes, which gave us a more comprehensive understanding of the experience holistically. Overall, it was an iterative process of learning, creating & testing.
The project was divided into four phases: research, synthesis, co-creation & testing. We started with a mind-map on social capital, followed by desk research. Next, we visited various locations to maximize interview opportunities (Absalon, Albertslund library, Lange Eng). Devoting most of our time in co-creation with elderlies & experts, this fostered new insights & helped us better understand their rationale behind key decisions.
Concept walkthroughs, bodystorming & user scenarios helped us identify gaps & opportunities to continuously refine our service. The service blueprint also fleshed out touchpoints, including back-end processes, which gave us a more comprehensive understanding of the experience holistically. Overall, it was an iterative process of learning, creating & testing.
Synthesizing insights from our interviews
Synthesizing insights from our interviews
Synthesizing insights from our interviews
Synthesizing insights from our interviews
Story boarding the customer service experience
Story boarding the customer service experience
Story boarding the customer service experience
Story boarding the customer service experience
One of many co-creations with experts & target audience
One of many co-creations with experts & target audience
One of many co-creations with experts & target audience
One of many co-creations with experts & target audience
Using a service blueprint to visualize relationships between different service components
Using a service blueprint to visualize relationships between different service components
Using a service blueprint to visualize relationships between different service components
Using a service blueprint to visualize relationships between different service components
LEARNINGS
LEARNINGS
LEARNINGS
it's about choosing the most relevant touchpoints
There are bound to be numerous opportunities for improving a service. Therefore, picking your battles and tackling the most relevant touchpoints that yield your desired objectives is key.
be open to pivot
Design is never done. It’s important to iterate often and learn from previous iterations. Various co-creations exposed our team to new insights and "aha!" moments sometimes happened only later on. I learned to be comfortable to adapt and quickly pivot to identify and tackle the right questions.
show, not tell
Presenting something tangible during interviews helps the audience understand your ideas, facilitates engagement and feedback. It gives you a sense of how clear your concept is with limited explanation. Regardless of fidelity, visual props can also spark conversations about ideas, pose questions and highlight unforeseen problems.
it's about choosing the most relevant touchpoints
There are bound to be numerous opportunities for improving a service. Therefore, picking your battles and tackling the most relevant touchpoints that yield your desired objectives is key.
be open to pivot
Design is never done. It’s important to iterate often and learn from previous iterations. Various co-creations exposed our team to new insights and "aha!" moments sometimes happened only later on. I learned to be comfortable to adapt and quickly pivot to identify and tackle the right questions.
show, not tell
Presenting something tangible during interviews helps the audience understand your ideas, facilitates engagement and feedback. It gives you a sense of how clear your concept is with limited explanation. Regardless of fidelity, visual props can also spark conversations about ideas, pose questions and highlight unforeseen problems.
it's about choosing the most relevant touchpoints
There are bound to be numerous opportunities for improving a service. Therefore, picking your battles and tackling the most relevant touchpoints that yield your desired objectives is key.
be open to pivot
Design is never done. It’s important to iterate often and learn from previous iterations. Various co-creations exposed our team to new insights and "aha!" moments sometimes happened only later on. I learned to be comfortable to adapt and quickly pivot to identify and tackle the right questions.
show, not tell
Presenting something tangible during interviews helps the audience understand your ideas, facilitates engagement and feedback. It gives you a sense of how clear your concept is with limited explanation. Regardless of fidelity, visual props can also spark conversations about ideas, pose questions and highlight unforeseen problems.
it's about choosing the most relevant touchpoints
There are bound to be numerous opportunities for improving a service. Therefore, picking your battles and tackling the most relevant touchpoints that yield your desired objectives is key.
be open to pivot
Design is never done. It’s important to iterate often and learn from previous iterations. Various co-creations exposed our team to new insights and "aha!" moments sometimes happened only later on. I learned to be comfortable to adapt and quickly pivot to identify and tackle the right questions.
show, not tell
Presenting something tangible during interviews helps the audience understand your ideas, facilitates engagement and feedback. It gives you a sense of how clear your concept is with limited explanation. Regardless of fidelity, visual props can also spark conversations about ideas, pose questions and highlight unforeseen problems.
it's about choosing the most relevant touchpoints
There are bound to be numerous opportunities for improving a service. Therefore, picking your battles and tackling the most relevant touchpoints that yield your desired objectives is key.
be open to pivot
Design is never done. It’s important to iterate often and learn from previous iterations. Various co-creations exposed our team to new insights and "aha!" moments sometimes happened only later on. I learned to be comfortable to adapt and quickly pivot to identify and tackle the right questions.
show, not tell
Presenting something tangible during interviews helps the audience understand your ideas, facilitates engagement and feedback. It gives you a sense of how clear your concept is with limited explanation. Regardless of fidelity, visual props can also spark conversations about ideas, pose questions and highlight unforeseen problems.